Whether buying, selling, or renovating real estate, providing great customer service is key. Real estate agents must manage client expectations, be trusted advisors, and keep up with market trends.
Choosing the right agent for your needs means going to open houses and analyzing their marketing strategy. This includes how they will reach your target buyers and what additional marketing tools they will use.
Look for Experience
Real estate has many moving parts, and it’s only possible to provide great service with an understanding of your client’s needs. That’s why you want to find an agent with experience in the market in which you’re looking for a home.
Real estate services Loganville, GA, also have varying expertise in specific areas, like helping first-time buyers or selling luxury properties. Additionally, some agents work as part of a team and have support staff to help schedule or facilitate a walk-through.
Look for signs that an agent works full-time, which means they’re less likely to be busy with other clients and more responsive to your calls and texts. To ensure quality service, it’s recommended to check the reviews of a service provider to gauge their communication and overall performance.
Look for Reputation
Whether buying or selling, buyers and sellers rely on online reviews for most of their research. When making one of the biggest decisions of their lives, individuals often wonder if they can rely on the real estate agent they are hiring for guidance.
During your interview process, ask the broker how they handle client referrals and how often they update clients on their marketing strategy. Also, ask how they distribute new leads among their team members.
Real estate brokers should also have a system to automatically ask happy clients for positive reviews on online review websites. They should then actively monitor and reply to feedback, addressing any negative feedback quickly.
Look for Technology
Real estate is a complex industry; many technologies can help streamline the process. One of the most important is digital signatures, which allow buyers and agents to sign contracts electronically. This eliminates paperwork and allows people to access their documents from any device.
Another useful technology is computer vision, which can help organize listing photos and improve user experience. It can also help real estate websites rank higher in search engines.
Another important technology is a CRM (customer relationship management) system. This tool can help real estate agents keep track of client information and ensure that they are providing consistent service. It can also help them avoid “shiny object syndrome” by staying focused on a specific strategy for lead generation.
Look for Flexibility
A good real estate service should be flexible. Ask how they communicate with clients – for example, how often they provide marketing and activity reports and their preferred communication method (texting isn’t appropriate for business-related conversations). They should also be able to accommodate your needs regarding working hours – some agents prefer to work part-time, while others are happy to put in long hours.
Additionally, consider whether you’re comfortable with the company’s commission plans, fees, and contracts. Every brokerage will have different options, so knowing exactly what you’re getting into is important before deciding. Evaluate your short and long-term goals to decide if you’re better off working as part of a real estate team or going solo.
Look for Value
If HGTV has taught us anything, real estate is a multifaceted industry. Whether you’re buying or selling, renovating, or building, providing customer service is crucial for success.
When assessing potential brokers, please find out how they keep their clients informed and engaged throughout the process. Ask about their marketing strategies, lead distribution methods, and overall market share in your area.
You should also take note of each brokerage’s commission splits, fees, and contracts. Once you’ve gathered all the information, determine which brokerage best meets your needs. Then, choose the right one to help you reach your goals. You’ll be happy you did! And they’ll be happy you did because happy clients are loyal clients. And loyal clients are worth their weight in gold.